wbAMP is being discontinued
Hi all,
As of today, we are discontinuing wbAMP, please read on to learn what that means exactly.
Why?
Over the last few months, we have seen Google, the originator of the AMP specification, move away from it. First, all signs of AMP pages - the amp icon - have been removed from the Google search results. Then the requirement that only AMP pages could appear in Top Stories and news carousels was dropped, meaning any page can do so while AMP was required before. And then the lead developer has left Google quietly a few months back, while other prominents AMP team members have also left, or moved to other positions within Google.
Finally, and more importantly, Core Web Vitals has been strongly promoted as the new way to promote speed in the seach results.This tells us that we are approaching the time where Google will drop AMP entirely.
We're not alone in thinking so: Twitter dropped AMP links in their mobile app and some large publishers - not all - start dropping it as well.
As such, I came to the conclusion that continuing our development effort on wbAMP was not a worthwhile pursuit anymore: the SEO benefits of AMP do not offset the required work both for us and for site owners. There are better ways to do SEO on a Joomla site now.
Note that this decision is not linked to the need to migrate wbAMP to Joomla 4. We actually already did the work, more than a year ago (you can download the Joomla 4 version of wbAMP from the development versions downloads page). But I never released it publicly exactly for this reason.