The name of a rule is purely informational. Pick a name that best reminds you of what the rule does. It has no effect on the rule operation.
Whether a rule comes after or before another rule will often be very important. For instance, if you create a rule that replaces the word
Weeblr, llc with
but then later decide to replace
Weeblr llc with
then they have to be placed in that order so that all instances of
Weeblr, llc will be replaced in the end with
This setting lets you select where the current rule should placed in the list of rules for the current type.
Use drag and drop
You might find easier to re-order rules with a simple drag&drop from the rules list page.