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Built in analytics

You can't improve what you can't measure

Being able to measure and easily consult website statistics is paramount to doing tests and evaluating content options and marketing campaign results. Google Analytics is a free of charge (with some limits) standard in that field. While it's a very powerful tool, it might be a little too much sometimes, especially for end users with little training. This is why sh404SEF performs for you both steps involved in putting Google Analytics or Tag to work:

Insert Google Analytics and Google Tag snippets

Both Google Analytics and Google Tag require a small piece of javascript to be inserted inside your page. While it is common to hard-code this javascript into, for instance, your site template, sh404SEF provides a simpler and more flexible way, directly in its configuration. In addition, both Standard and Universal (the more recent, future-proof version) tags can be used with several more practical options.

View statistics in your site administration

When the Google Analytics option is setup, your sh404SEF dashboard will display a simple traffic report on your site.

To dig a bit more, you can then use the Analytics manager to analyze and compare past and present performance for instance.