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#5871 – Google Campaign URL Best Practice

Posted in ‘sh404SEF’
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Thursday, 27 June 2019 16:12 UTC
amcadmin
 I wanted to verify if our method of creating redirects for google campaign URLs is the best way.

Currently we:
  1. Have an existing page with correctly formatted URL being built based off of a menu item such as (index.php?option=com_content&catid=189&id=1060&lang=en&view=article)
  2. We create a google tracking campaign and end up with needing to append something like (?utm_source=JOP&utm_medium=print&utm_campaign=Conference2019) to a URL
  3. We usually want an alias doing the work as the URL likely will be published in a print piece something like website.com/2019
  4. I create a custom URL entry based on the non-sef URL of (index.php?option=com_content&catid=189&id=1060&lang=en&view=article) with an SEF URL of (meetings-and-events/2019-scientific-meeting/2019-scientific-meeting?utm_source=JOP&utm_medium=print&utm_campaign=Conference2019) and finally the alias of 2019.


This works for us, I just wanted to verify if there was an easier way to do this?

In addition we run into a challenge if we want to run multiple campaigns from different sources but end up on the same page. My work around for this is to add a slightly different non-sef URL such as adding language or category data to make it different.
Thursday, 27 June 2019 16:30 UTC
wb_weeblr
Hi

I'm not sure you need to create the custom URL actually. Assuming:

- standard SEF URL is meetings-and-events/2019-scientific-meeting/2019-scientific-meeting

I would create an alias using the Aliases manager such as:

alias: 2019
TargetURL: /meetings-and-events/2019-scientific-meeting/2019-scientific-meeting?utm_source=JOP&utm_medium=print&utm_campaign=Conference2019

In addition we run into a challenge if we want to run multiple campaigns from different sources but end up on the same page. My work around for this is to add a slightly different non-sef URL such as adding language or category data to make it different.
If you do not create a custom URL but instead use the above method of having only an alias, you can then simply have multiple aliases:

https://website.com/2019-xxx
https://website.com/2019-yyy
https://website.com/2019-zzz

with 2019-xxx, yyy and zz all being aliases of /meetings-and-events/2019-scientific-meeting/2019-scientific-meeting?utm_source=[xxx | yyy |zzz]&utm_medium=print&utm_campaign=Conference2019

I'm not familiar enough with Google ads to be 100% sure but I think this should work that way as well.

As a side note, I would make sure to add a canonical to itself to the meetings-and-events/2019-scientific-meeting/2019-scientific-meeting SEF URL.

Best regards
 
Thursday, 27 June 2019 16:53 UTC
amcadmin
I went down this route of creating custom URLs as I am looking to avoid having the end user type in the additional xxx, yyy and zzz portion. We wanted the alias to redirect to the SEF URL with included campaign tag.

With that information its sounding like my method might be the only way.
Friday, 28 June 2019 06:46 UTC
wb_weeblr
Hi

I am looking to avoid having the end user type in the additional xxx, yyy and zzz portion
Not sure I understand that. Whether they type a "slightly different URL" or a "slightly different alias" seems the same? You're the one creating the aliases/URL anyway.

Best regards
 
Friday, 28 June 2019 14:58 UTC
amcadmin
Ah, I see what your saying. I got hung up with one of our sites running an older version that didn't have that feature. Thanks!
Monday, 01 July 2019 10:23 UTC
wb_weeblr
Hi

You're welcome! Closing this ticket now, feel free to open a new one as needed. If you do so, please mention this ticket number in the new one.

If you created any superadmin account for us, be sure to delete or block it now to avoid unnecessary risk in the future.

And please feel free to post a review on the JED,it helps and we appreciate it!

Best regards
 
This ticket is closed, therefore read-only. You can no longer reply to it. If you need to provide more information, please open a new ticket and mention this ticket's number.