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Analytics configuration

Overview

The Analytics configuration page lets you set up rules to let you include analytics support for various analytics providers.

Using rules instead of a single code instance is at the same time very flexible and very easy. The main benefits are that you can use:

  • any combination of analytics providers
  • any provider on any page or any group of page

You can manually add custom code to any rule you define, on top of the built-in support.

Supported providers

4SEO automatically adds the correct code snippet in the desired pages for:

  • Google Analytics Universal (version 3) [service ends on July 1st, 2024]
  • Google Analytics version 4
  • Google Tag Manager
  • Matomo (Matomo server or your own)
  • Clarity
  • Cloudflare
  • Facebook Pixel

Google Univesal Analytics will permanently stop operating on July 1st, 2024

If you use it on your site, we suggest switching to another solution, either Google Analytics v4 or another provider, as soon as possible.

Switching early allows to collect historical data that may be lost when Google Universal Analytics shuts down.

4SEO will automatically stop adding the Google Universal Analytics code snippet to your website a few hours before July 1st, 2024.

For other providers

If your provider of choice is not on the list, you can include their code snippet on any page or any set of page by using a Raw code rule.

Custom analytics code

For each analytics provider, 4SEO will offer you a set of options, but most of them define an extremely large number of properties.

We have selected the most common and useful of them for easy creation, but if you want to include a less common property in your pages, you can do so by simply entering a raw json code snippet. 4SEO will then insert this code exactly as is together with the other properties.

Please refer to your Analytics provider documentation to find out which exact custom code can be inserted, and the exact syntax to use. As always, make sure to test the result.

Use custom fields for a custom javascript snippet

The Javascript snippet custom code field lets you use a Joomla custom field instead of a hard-coded javascript snippet. You can take advantage of custom fields to provide custom value per article or item, instead of having to create more rules.

Rules-based organization

Like most 4SEO features, you configure one or more Analytics provider support on your site by creating rules. You can learn more about creating and editing rules in general on the Rules page.